2.3 Promoting renewal through the organisational culture

Auditointiryhmän arvio

UVA carries out actions aimed at establishing innovation and ecosystems that support cultures and practices at the university and in the wider society. These are excellent ways of promoting a culture of creativity and innovation that contribute to the societal impact of research and education. UVA’s culture reflects a strong sense of community and belonging.

According to the audit interviews, UVA has a strong focus on sustainability and the courage to do things differently. Examples include the installation of a new energy system as part of the renovation of the UVA campus, which also led to more efficiency in the use of space. During the audit visit, many interviewees emphasised activities related to the to the discovery and encouragement of new ideas and research results, commercialisation and interaction with entrepreneurs, and the promotion of multidisciplinary cooperation.

Vaasa has a total of six higher education institutions. According to the audit visit, cooperation between UVA and Vaasa University of Applied Sciences (VAMK) will be stepped up in the future. For example, the cooperation with VAMK and other higher education institutions in Vaasa includes establishment of the West Coast Startup to offer coaching for student entrepreneurs. These are great ways to create a problem-solving culture that supports the societal impact of UVA’s research and education, while helping and encouraging students to find and create jobs. The audit visit also found that the region has a competence committee and other regional programmes. The culture of the UVA community is reflected in the different activities carried out which aim to share best practices and to reward, support and motivate people in their studies and research.

According to the self-assessment report, UVA is engaged in several international partnerships and networks to support the renewal of its operating culture. The audit visit confirmed that the university is an important partner in the region’s ecosystem and EU projects. It is a member of the EUNICE Alliance, and participates in HERMES, GBSN (Global Business School Network) and several Nordic networks. UVA has signed student and staff exchange agreements, e.g., Erasmus agreements, with about 180 partners in nearly 50 countries. Engagement in international accreditations allows UVA to review its practices and share good practices with external peers for development. The KiVANET network, LITO (Basic Business Studies) courses and national research schools were also frequently mentioned during the audit visit.

The strong heritage of the Ostrobothnia region’s industry and community serve as an inspiration and practical foundation for sustainable development at UVA. The university is strengthening its position as a business-oriented, multidisciplinary research university in a region with a leading cluster of energy companies and food industry. This provides a practical strategic framework for UVA’s societal engagement and impact that is well-connected to society.

Projects implemented together with industry take place mostly in collaboration with large enterprises. According to the audit visit, companies in the region have donated professorships to UVA. That cooperation is mainly with large enterprises is understandable given the region’s industrial ecosystem. The audit team recommends that UVA also engage with small and medium-sized enterprises (SMEs) to support future growth in the region and at national level. According to the audit visit, the growth of the SME sector has already been successful in the Vaasa region.

According to the self-assessment report, UVA has recognised the importance of alumni engagement and involved alumni in activities. According to the audit interviewees, UVA still has unused potential to increase the participation of alumni as guest lecturers in education and research activities. However, university alumni were satisfied with the cooperation and the number of alumni messages they received. The self-assessment report also found that after completing the master’s degree, a UVA graduate can apply for an alumni study right for open university studies or degree courses free of charge for one academic year. The university could make more use of technological solutions and social media, in particular LinkedIn and apps used by the younger generation, to further improve its alumni engagement.

UVA is still in the process of developing procedures for managing and updating stakeholder relations and cooperation networks. According to the self-assessment report, the university is developing a holistic approach to the development of strategic partnerships, including a CRM system and institutionally harmonised forms of cooperation.